Image Credit: Six Eighty Media
GMG, one of the Middle East's biggest family-owned enterprises that entered the Southeast Asia market at the end of 2020, will be opening its first Sun & Sand Sports store in Singapore.
Established in 1979 in Dubai, UAE, Sun & Sand Sports is known for advocating a strong sporting and active lifestyle across the Middle East with its solid portfolio of the world's most well-known and adored sports and lifestyle brands. Today, the brand symbolizes a sports haven for Middle Eastern customers, providing smooth and excellent purchasing experiences both online and offline, all with the goal of demonstrating how sports is the ultimate conduit for happiness.
Image Credit: Six Eighty Media
The new store, which spans 11,000 square feet and is located in Raffles City, provides over 21 unique brands across varying sports and intensity levels, enabling fitness fans to rethink the conversation about performance and how sports can be used as a tool to pursue one's happiest self. Shoppers may also expect to find a variety of immersive zones and educational places throughout the store, creating a bright and fascinating new shopping experience.
"We are incredibly excited to have Singapore as the launchpad for our first Sun & Sand Sports store in Asia," stated Mohammad A. Baker, Deputy Chairman and CEO of GMG. GMG has been creating new methods to provide exceptional experiences for both our customers and brand partners since its inception in 1977. The establishment of our first Southeast Asian SSS shop in Singapore demonstrates our confidence in the region's tremendous growth, and we believe it will pave the way for many more opportunities in the future."
"At GMG, we are committed to enhancing people's active lifestyles, and we are proud to share our unique concept of a seamless shopping experience that combines both new technology and exciting in-person touchpoints," said Carl Masterman, President - Sports of GMG. We are proud to continue our commitment and objective of showing people that sports are about more than just winning, but also about having fun."
SSS will also launch a second store in Bugis+ and Westgate later this year, with more information to come. In the following 36 months, the company intends to open 11 locations in Southeast Asia, including Singapore and Malaysia. Sun & Sand Sports hopes to accompany the community on this sporting journey for both professional and emerging players.
Image Credit: Six Eighty Media
The store's grand opening weekend, May 19 to 21, will offer attractions such as a gamified running experience and an arcade with photo opportunities.
Sports is more than just about winning; it’s also about having fun, and Sun & Sand Sports knows all about having fun. Come and hang out with us at Singapore’s newest sporting playground, an 11,000 sqft experiential space located at Raffles City!
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